International ConferenceCrisis Communication in Public Institutions and Organisations

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Effective Online Crisis Communication: A Massive Challenge for your InstitutionPrevention and Preparedness - Crisis Response Strategies - Reputational Repair Practice

An international organization’s legitimacy in the public’s view depends on its goodwill and integrity. These factors are put to test in times of crisis. Communication departments are tasked with guarding their organization’s reputation by employing tactical and timely responses, especially on social media. However, if not used well, social media can aggravate the crisis and turn an easily manageable situation into a shitstorm.

More details
about this event:

Get Resilient and Crisis Ready While Improving on Crisis Prevention
Our selected practitioners will showcase real-life examples, practical tips and tools on how to position yourself in the world of online communication. In a variety of interactive sessions and inputs, we will focus i.a. on:

  • Establishing effective crisis responses and reputational resilience
  • Containing an online crisis before traditional media get involved
  • Building a strategy for online communication
  • Evaluating the effectiveness of communication strategies

What will you learn at this Practical Seminar?

  • How to optimally use online communication channels in a crisis situation?
  • How to structurally prepare for a crisis in terms of capacity building within your team?
  • Which communication strategies support you rebuild trust with your external stakeholders?
  • How to create emergency strategies for an online crisis?
  • How to effectively react in case of a crisis (especially on fake news, hate speeches, social bots)?
  • How to contain a crisis within the online world?
  • How to evaluate online crisis communication activities?

Who is this seminar for?

Directors, Heads of Departments or Units, Spokespeople, PR and Communication Officers, Communication Coordinators, Advisors, Chief Specialists, Crises and Risk Managers and other members of staff in departments such as:

  • Public Relations/Affairs/Information
  • Communication
  • Public Diplomacy
  • External and Media Relations
  • Social Media
  • Crisis Communication
  • Risk Management

From organisations such as

  • International and European Institutions
  • National and regional public authorities
  • Local public authorities
  • NGOs
  • Associations and foundations
  • Higher education and research institutions
  • Public affairs agencies
  • Public transport companies
  • Consulting companies

Our experts team
from practice for this event:

Susana  Barragan
Susana BarraganCommunication Officer, European Centre for Disease Prevention and Control (ECDC)
Raphael Brigandi
Raphael BrigandiStrategic Communications Officer, EEAS - European External Action Service
Dr. Paul  Connors
Dr. Paul Connors National Director of Communications, Health Services Executive, Ireland
Damijan Fiser
Damijan FiserSenior communications officer and press officer, European Court of Auditors
Brian  Hansford
Brian Hansford Chief of Advocacy and Communications, United Nations Office on Drugs and Crime (UNODC)
Thomas Lundorf
Thomas LundorfHead of Communication and Press, Danish Medicines Agency
Fabrice Mercade
Fabrice MercadeHead of communications and spokesperson, European Court of Auditors
The European Academy:

15

Over 15 years of experience.

200

Over 200 seminars every year.

1000

Over 1000 speakers.

3000

Every year over 3000 participants.