International Practical Seminar Monitoring, Measuring & Managing Social Media in Public Institutions + optional Workshop day


Efficient & Target-group Oriented Use of Social Media for the Public Sector Increased Performance Despite Limited Budgetary Means

Social media is indispensable for public relations activities. For public institutions, it has been proven to be a helpful tool to reach their target group directly, without any intermediaries. However, it can be difficult to stand out and really capture the user’s attention. Furthermore, communication departments are often required to operate under strict budget restraints with regards to their social media presence.

In addition to our two-day seminar, we are offering a special workshop day: Reconceptualizing InstaGraphics and Storytelling through Effective Data Visualization (EDV)

More details
about this event:

Exploiting the Essential Possibilities of Social Media

This seminar will give participants the opportunity to familiarise with the most technical possibilities of their social media channels that help improve the efficiency and quality of their communication campaigns. Through presentations, best practices and workshops this seminar will i.a. focus on:

  • Use different social media platforms cost-efficiently
  • Increased visibility and impact despite limited budgetary means
  • Prevention and management of shitstorms with the right social media strategy
  • Effective data visualization of existing data

What will you learn at this Practical Seminar?

  • how to transform complex data into shareable visuals
  • how to produce effective videos and attractive storytelling
  • how to monitor, measure & manage social media in public institutions effectively
  • how to choose the right monitoring and analysis tool to observe and measure your performance in social media optimally
  • how to work with native analytics and third-party tools
  • how to define, measure and improve the quality of engagement
  • how to assure organic reach out
  • how to increase the visibility of your issue (despite blockage on political adds)
  • how to foster a social media-friendly culture in your organization and conduct flexible social media within hierarchical structures

Who is this seminar for?

Directors, Heads of Departments or Units, Communication and Information Officers, Communication Experts, Social Media Managers, Editors and other members of staff

From departments such as:

  • Online and Social Media
  • Digital Communication
  • Information Office
  • Press Office/Media Relations
  • Online Editorial Team
  • Internal and External Communication
  • Public Relations (PR)
  • Public Affairs
  • External Relations


  • International and multilateral organisations
  • European Institutions
  • Executive Agencies
  • National and regional Public Authorities
  • Local Public Authorities
  • Universities
  • Health Institutions

Our experts team
from practice for this event:

Jesse  Alter
Jesse AlterDigital Content and Social Media Manager, Imperial College London
Tine Hollevoet
Tine HollevoetHead of Campaigns and Digital Communications, EUROPOL
Dante Licona Estevez
Dante Licona EstevezSenior Social Media Officer, International Federation of Red Cross and Red Crescent Societies (IFRC)
Dr. Aleksandra Powierska
Dr. Aleksandra PowierskaSocial Media Manager at the Jagiellonian University and Asisstant Professor at the Pedagogical University of Krakow, Jagiellonian University, Poland
Anja Türkan
Anja TürkanSocial Media for President Ursula von der Leyen, European Commission
Valeriia Voshchevska
Valeriia VoshchevskaGlobal Social Media Manager, Amnesty International