Workshop Effective Data Visualization (EDV) Reconceptualizing InstaGraphics and Storytelling


Attractive and approachable Presentation of Complex Data as Challenge for Public Sector Cost-Efficient Use Of Different Social Media Platforms

Public Institutions communicate with their audience mostly through social channels these days. It is the easiest and quickest way to get in direct contact with all stakeholders. Nevertheless, they struggle with the presentation of their complex and vast data in an approachable and understanding way. Creative and effective solutions are often inhibited by strict budget restraints and lack of necessary competences amongs staff.

More details
about this event:

Using Effective Data visualization allows quick and clear understanding of the information.

This workshop will equip participants with hands-on tips for successful implementation of Effective Data Visualization (EDV) solutions. Experts from the Public Sector, who managed to make best use of the EDV, will share their stories of success. They will present tools they are using, guidelines they follow, and the reports they prepare to increase the impact.
This workshop will i.a. focus on:

  • Getting Buy-In from Leadership
  • increased visibility and impact of Data through InfoGraphics
  • Visual Consistency of the Brand in Terms of Typographic Style and Iconography
  • Existing Tools and their Potential

What will you learn at this Practical Seminar?

  • how to transform complex data into shareable visuals with a simple and clear message
  • how to create effective infographics
  • how to produce accurate data in a era of fake news - the value of good research
  • how to understand semiotics and how to use it for effective data visualization
  • how to produce effective videos and attractive storytelling
  • how to increase the visibility of your issue (despite blockage on political ads)
  • how to make your organisation see the importance of effective data visualisation
  • how to report on the success of your visualisation and measure the tengible impact
  • how to assure visual consistency of the Brand
  • how to use the Power of Storytelling

Who is this seminar for?

Directors, Heads of Departments or Units,Communication and Information Officers,Communication Experts, Social Media Managers,Editors and other members of staff
From departments such as:

  • Online and Social Media
  • Digital Communication
  • Information Office
  • Press Office/Media Relations
  • Online Editorial Team
  • Internal and External Communication
  • Public Relations (PR)
  • Public Affairs
  • External Relations


  • International and multilateral organisations
  • European Institutions
  • Executive Agencies
  • National and regional Public Authorities
  • Local Public Authorities
  • Universities
  • Health Institutions

Our experts team
from practice for this event:

Andrew Aiton
Andrew AitonData Visualisation Manager, The Scottish Parliament
Dante Licona Estevez
Dante Licona EstevezSenior Social Media Officer, International Federation of Red Cross and Red Crescent Societies (IFRC)
Dina Silantyeva
Dina SilantyevaMultichannel designer, Amnesty International UK