International Seminar Managing Journalists and Online Communities


Changing Media Landscape and Accelerating News Cycle Challenge Communication Officials

Communication officials have a myriad of responsibilities on their shoulders. They have to deal with internal communication challenges as well as be able to handle difficult situations and crisis communication on- and offline. Plus, more and more “technical” issues have become politicised. Organisations that usually remain objective suddenly have to deal with being in the centre of the political discourse.

This 2-day event is part of the Communication Days 2020.

More details
about this event:

In this seminar, communication officials will have the opportunity to exchange ideas, best practices and methods to navigate politically charged environments and handle difficult media inquiries. It offers detailed advice on the challenges of working with journalists, how to make an ally of media organisations and the key decisions that must be taken to shape the communication models of public institutions so that they are ‘fit for purpose’ from a media standpoint.
  • communication in a politically charged and chaotic environment
  • detecting a crisis at its early stage
  • optimising the communication model of your institution
  • engaging journalists and other audiences using digital media

What will you learn at this Practical Seminar?

  • identifying common communication risks in a public institution
  • using social media in the case of a crisis in an effectively and efficient way
  • preparing for interviews
  • analyzing what media wants from you and your institution
  • communicating in a politically charged environment
  • using social media to trial content
  • creating and using web content of your institution effectively
  • developing a crisis communication plan

Who is this seminar for?

Directors, Heads of Departments or Units, Spokespeople, PR and Communication Officers, Communication Coordinators, Advisors, Chief Specialists and other staff from:

  • International and European Institutions
  • National and regional public authorities such as ministries, councils, subordinate and regulatory public authorities and agencies
  • Local public authorities such as local governments, municipalities and cities
  • International, regional and national organisations and agencies & NGOs
  • Associations and foundations
  • Higher education and research institutions
  • Public affairs agencies
  • Public transport companies, para-public and corporate entities
  • Consulting companies
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