International SeminarManaging Journalistsand Online Communities

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Changing Media Landscape and Accelerating News Cycle Challenge Communication Officials

Communication officials have a myriad of responsibilities on their shoulders. They have to deal with internal communication challenges as well as be able to handle difficult situations and crisis communication on- and offline. Plus, more and more “technical” issues have become politicised. Organisations that usually remain objective suddenly have to deal with being in the centre of the political discourse.

Event:Managing Journalists and Online Communities
Period:14.05.2020 - 15.05.2020
Venue:**** Hotel at Lake Como, Italy
Price:1189.00* till 14.02.2020 Early Booking Price for 2 Days
1589.00* till 14.02.2020 Early Booking Price for 3 Days (incl. Reputation Management)
Booking number:S-2531
Customer contact:Giacomo Falcon
+49 (0)30 80 20 802 - 2552
*All Prices are in Euro and excluding VAT (22 %).
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More details
about this event:

In this seminar, communication officials will have the opportunity to exchange ideas, best practices and methods to navigate politically charged environments and handle difficult media inquiries. It offers detailed advice on the challenges of working with journalists, how to make an ally of media organisations and the key decisions that must be taken to shape the communication models of public institutions so that they are ‘fit for purpose’ from a media standpoint.
  • Communication in a politically charged and chaotic environment
  • Detecting a crisis at its early stage
  • Optimising the communication model of your institution
  • Engaging journalists and other audiences using digital media

What will you learn at this Practical Seminar?

  • What are the common communication risks in a public institution?
  • How to effectively use social media in the case of a crisis
  • How to prepare for interviews
  • How to find out what media wants from you and your institution
  • How to communicate in a politically charged environment
  • How to use social media to trial content
  • How to effectively create and use web content of your institution
  • How to develop a crisis communication plan

Who is this seminar for?

Directors, Heads of Departments or Units, Spokespeople, PR and Communication Officers, Communication Coordinators, Advisors, Chief Specialists and other staff from:

  • International and European Institutions
  • National and regional public authorities such as ministries, councils, subordinate and regulatory public authorities and agencies
  • Local public authorities such as local governments, municipalities and cities
  • International, regional and national organisations and agencies & NGOs
  • Associations and foundations
  • Higher education and research institutions
  • Public affairs agencies
  • Public transport companies, para-public and corporate entities
  • Consulting companies
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The European Academy:


Over 15 years of experience.


Over 200 seminars every year.


Over 1000 speakers.


Every year over 3000 participants.

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