International Seminar Advance and professionalise your reputation management Reputation Management in Public Organisations


A Bad Reputation Can Harm Your Organisaton’s Effectiveness

Public organisations are subject to continuous scrutiny and intense media attention as they are ultimately funded through tax money. Furthermore, public institutions are often suffering from poor and harmful reputation. A negative reputation impedes acceptance for public sector products and services by their stakeholders. A reliable and positive reputation is thus substantial for a public organisation in order to fulfil its very raison d´être.

This 2-day event is part of the Communication Days 2020.

More details
about this event:

This interactive seminar will provide you with a variety of diverse insights, inputs and experiences by selected practitioners from international, European and national organisations. An array of case studies and best practices will enable you to significantly advance and professionalise your reputation management. Our interactive seminar will provide you with in-depth and hands-on insights on the following issues:
  • assessing and managing reputational risks and opportunities
  • handling internal and external stakeholders for a strong reputation
  • professionalise your outreach activities
  • using pro-active and reactive communication approaches

What will you learn at this Practical Seminar?

  • analyzing specific opportunities and risks exist in public reputation management
  • building long-term relations with internal and external stakeholders
  • integrating internal stakeholders for a strong external reputation
  • navigateing different groups of stakeholders with respect to cross-cultural differences and institutions
  • handling factual and non-factual criticism differently
  • containing damage and prevent escalation in reputational crises
  • measuring success in the aftermath of a reputational crisis
  • ensuring and communicating consistency, accountability and transparency
  • maximising your impact with limited resources

Who is this seminar for?

Directors, Heads of Departments or Units, Spokespeople, PR and Communication Officers, Communication Coordinators, Advisors, Chief Specialists and other staff from:

  • International and European Institutions
  • National and regional public authorities such as ministries, councils, subordinate and regulatory public authorities and agencies
  • Local public authorities such as local governments, municipalities and cities
  • International, regional and national organisations and agencies & NGOs
  • Associations and foundations
  • Higher education and research institutions
  • Public affairs agencies
  • Public transport companies, para-public and corporate entities
  • Consulting companies